About
Marketing OS is a series
This is Edition 1. Future editions each go deep on one sub-function under the B2B funnel:
- Edition 2 - The Proof Engine. The case study / ROI / quantified-outcome flywheel.
- Edition 3 - The Agent-Readable Layer. Deep on content for an LLM-mediated buying journey.
- Edition 4 - The PQA to ABM Motion. Translating product usage into account-level marketing.
- Edition 5 - The Messaging Architecture. Voice, positioning, segment value props.