The Framework
The Three Moments of B2B Truth
Strategy can seem mystical and mysterious. It isn't. It is easily defined: a set of choices about winning.
Individual Truth
Seven Questions overlay - Individual
Team Truth (the unlock)
Enterprise Truth
Why skipping the Team Moment kills enterprise motion
Source: Seven Questions of Marketing Strategy - Farris & Parry (UVA-M-0779)
Source: Developing a Superior Strategic Marketing Plan - Lecinski (UVA-M-0890)