Case study: how a legal ops team recaptured an afternoon a week
Sample - mock customer, illustrative numbers, original copy.
Customer (fictional)
Acme Legal Ops - 40-person paralegal team at a mid-market law firm. High-volume document drafting, call-summary workflows, compliance documentation.
Problem
Workflow change
Quantified outcome (illustrative ranges, not precise claims)
- [20-30]% reduction in documentation time per case
- ~[4] hours per week per paralegal returned
- [2-month] payback at illustrative pricing
Quote (mock)
""
- Head of Legal Ops, Acme (fictional)
Why this story matters
Methodology note - how I'd build the real case study pipeline
- Identify. Use PQA signals + NPS + support sentiment to shortlist 10-15 highest-signal customers.
- Template. Standard intake: problem, workflow change, quantified outcome. Same three questions every time.
- Recruit. Reach out via the customer's champion first; offer a 30-minute interview.
- Capture. Record on Grain or Gong; auto-transcribe.
- Draft. Claude-first draft from the transcript; human editor pass.
- Approve. Customer legal review; one round of revisions.
- Distribute. One case study -> four assets: long-form page, quote card, segment-specific hook, ROI data point.