Wispr Flow - PQA Scoring Logic

Signals (from the JD)

• Active users per company domain
• Dictation volume per user
• Feature adoption breadth (including native actions usage in 2026)
• Team invite activity
• Retention curve shape

Proposed weights (to calibrate in Week 1 against won/lost history)

Threshold tiers

• Cold - signal present but low; marketing = educational content loop
• Warm - multiple signals; marketing = nurture + champion enablement
• Hot - strong Team Moment signals; marketing = ABM + AE hand-off
• On Fire - enterprise-signal ready; marketing = procurement support

The AE team owns the PQA scoring system per the JD; this is my marketing-side view of how to layer motion on top of it.